Project: Bonheur Cà Phê - Le Café du Bonheur
Education practice - please not use for commercial purposes
More than just a coffee shop, Bonheur Cà Phê is an experience. It's a place where happiness is brewed fresh daily, waiting to be savored by every cup, every smile, and every connection.
Step into Bonheur cà phê, and be transported to a haven of modern elegance where joy and warmth embrace you like a hug. Sun-kissed colors dance across the space, reflecting the playful spirit woven into the very fabric of the coffee shop. Whether you're a student seeking a vibrant study haven or a professional recharging your batteries, Bonheur cà phê becomes your home away from home.
Fonts:
Seeking to convey a sense of both fun and elegance, I opted for a two-font approach, leveraging the potential for playful combinations and diverse styles. "Raleway" contributes a modern, urban aesthetic, while "Snell Roundhand" evokes the nostalgic charm of Vietnamese students' familiar handwriting. This juxtaposition not only injects a touch of whimsy but also subtly nods to Vietnamese heritage, sparking joyful childhood memories.
Color Palettes:
The seasonal influence played a key role in my color palette selection. With winter's tendency to evoke introspective moods, I desired a contrasting burst of vibrancy, reminiscent of joyful gatherings and laughter shared with friends during sun-drenched picnics. This led to the creation of a primary palette inspired by the sun-kissed garden. To offer a serene alternative, a secondary palette draws inspiration from the calming hues of a gentle sunset.
Logo Design:
Aiming for maximum memorability and versatility, I envision a logo characterized by its simplicity and clarity. This approach ensures adaptability across diverse mediums and future applications, while maintaining the brand's core identity.
Key to the design is the ability to be customized and displayed in different styles without compromising immediate brand recognition. This balance avoids the pitfall of blandness, ensuring customers effortlessly connect with the brand regardless of presentation style.
The "Blink and smile" face is cleverly derived from the letters "o" and "u" in "Bonheur," creating a playful and memorable visual connection to the brand name and imbuing the brand with a sense of friendliness and approachability.
